"... you do not read this book, you experience it!"
Dr. Todd Rose, EdD - Director of Mind, Brain and Education | Harvard Graduate School of Education
Introducing the powerful new book from award-winning neuroscientist Dr. Jared Cooney Horvath …
STOP TALKING | START INFLUENCING
12 Insights from Brain Science to Make Your Message Stick
WHAT IS THIS BOOK ABOUT?
"The key to successful leadership today is influence, not authority" - Ken Blanchard | American Author + Management Expert
We are all influencers.

Whether it’s leading a team, delivering a presentation, coaching an athlete, teaching a class, or raising a child – we commit time every day to influencing others.

But there’s a problem … few of us have ever been taught how to use this potent social force effectively!

In his fascinating new book, Dr. Jared Cooney Horvath breaks fresh ground on this essential topic. 

By combining cutting-edge brain science with proven behavioural research, Dr. Horvath reveals the how (and the why) that powers effective influence.

If you want to discover how to communicate more effectively; how to deliver a message that sticks; how to successfully lead and inspire others; how to make a greater impact  … 

Then grab your copy of Stop Talking | Start Influencing today!

Just click the button and you'll be re-directed to Amazon.com where the book is available for purchase. 
WHO IS THIS BOOK FOR?
Here are some of the people and groups who will specifically benefit from the ideas in Stop Talking | Start Influencing ...
WHAT WILL YOU LEARN?
Here's a small taste of what you can expect to discover in Stop Talking, Start Influencing ...
  •  Why do "How-To" books consistently fail to make a lasting impact? | page 5
  •  What virtual-reality tool do the world’s best communicators use to strengthen their influence? | page 121
  •  How many times must a person be exposed to a new concept before they really "learn it"? | page 161
  •  Why are stories so effective at creating lasting memories ... and how are they similar to the Eiffel Tower? | page 212
  •  Do brain games work, and can they really help to boost learning and improve memory? | page 63
  •  Why do cliff-hangers and "open-ended loops" work so well on people? | page 198
  •  What is the single biggest mistake you can make when formatting a presentation slide (and why)? | page 24
  •  What is the best way to integrate/internalize information from a book? | page 118
  •  How is your attention similar to an Atari video game from the 1980's? | page 43
  •  What simple tactic will make people view you as better prepared, more professional, and even more likable? | page 55
  •  In 2016, how did American student Alex Mullen memorize the order of a shuffled deck of 52 playing cards in 19.41 seconds? | page 97
  •  What is the best way to format and organize any online training material? | page 55
  •  What is the most effective strategy for opening up a presentation (and what are the 3 benefits it provides)? | page 219
  •  Are women really better than men when it comes to multitasking? | page 62
  •  Does listening to music while studying help you learn? | page 76
  •  What is the best strategy for offering feedback in a way that will support the learning process? | page 98
  •  What are "context-specific events", and how can you use them to help people more quickly and easily recognize information? | page 115
  •  Who is Henry Molaison, and why did he believe he was only 27-years old when he died at the ripe-old age of 82? | page 111
  •  What is the "forgetting curve", and what can you do to combat it? | page 144
  •  When it comes to memory, what do humans have in common with bumble bees, slugs and plants (seriously … plants)? | page 48
  •  What is "interleaving", and how can it dramatically increase the effectiveness of your training? | page 152
  •  What is "expectancy priming", and how does it impact learning and performance? | page 107
  •  What is "neural coupling", and how can you use it to improve your communication? | page 33
  •  What is the scientific explanation behind the dreaded "mind-blank" during a speech … and how can you combat it? | page 67
  •  What is the ideal distribution schedule when it comes to creating strong and lasting memories? | page 159
  •   Why is this setnecne so esay to raed – and what deos it tlel us about thkining? | page 43
  •  … and much, MUCH MORE!
  •  Why do "How-To" books consistently fail to make a lasting impact? | page 5
  •  What virtual-reality tool do the world’s best communicators use to strengthen their influence? | page 121
  •  How many times must a person be exposed to a new concept before they really "learn it"? | page 161
  •  Why are stories so effective at creating lasting memories ... and how are they similar to the Eiffel Tower? | page 212
  •  Do brain games work, and can they really help to boost learning and improve memory? | page 63
  •  Why do cliff-hangers and "open-ended loops" work so well on people? | page 198
  •  What is the single biggest mistake you can make when formatting a presentation slide (and why)? | page 24
  •  What is the best way to integrate/internalize information from a book? | page 118
  •  How is your attention similar to an Atari video game from the 1980's? | page 43
  •  What simple tactic will make people view you as better prepared, more professional, and even more likable? | page 55
  •  In 2016, how did American student Alex Mullen memorize the order of a shuffled deck of 52 playing cards in 19.41 seconds? | page 97
  •  What is the best way to format and organize any online training material? | page 55
  •  What is the most effective strategy for opening up a presentation (and what are the 3 benefits it provides)? | page 219
  •  Are women really better than men when it comes to multitasking? | page 62
  •  Does listening to music while studying help you learn? | page 76
  •  What is the best strategy for offering feedback in a way that will support the learning process? | page 98
  •  What are "context-specific events", and how can you use them to help people more quickly and easily recognize information? | page 115
  •  Who is Henry Molaison, and why did he believe he was only 27-years old when he died at the ripe-old age of 82? | page 111
  •  What is the "forgetting curve", and what can you do to combat it? | page 144
  •  When it comes to memory, what do humans have in common with bumble bees, slugs and plants (seriously … plants)? | page 48
  •  What is "interleaving", and how can it dramatically increase the effectiveness of your training? | page 152
  •  What is "expectancy priming", and how does it impact learning and performance? | page 107
  •  What is "neural coupling", and how can you use it to improve your communication? | page 33
  •  What is the scientific explanation behind the dreaded "mind-blank" during a speech … and how can you combat it? | page 67
  •  What is the ideal distribution schedule when it comes to creating strong and lasting memories? | page 159
  •  Why is this setnecne so esay to raed – and what deos it tlel us about thkining? | page 43
  •  … and much, MUCH MORE!
BIBLIOGRAPHIC INFO
TITLE: Start Talking, Start Influencing: 12 Insights From Brain Science to Make Your Message Stick
AUTHOR: Dr. Jared Cooney Horvath
PUBLISHER: Exisle Publishing, 2019
ISBN: 1925335909, 9781925335903
LENGTH: 308 pages
SUBJECTS: Communication & Social Skills | Business Communication | Meetings & Presentations | Education | Teaching Methods & Materials | General Self-Help
ABOUT THE AUTHOR
Jared Cooney Horvath is an award-winning cognitive neuroscientist and best-selling author with expertise in human learning, memory and brain stimulation. He earned his master's degree from Harvard University and his doctorate from the University of Melbourne.

Dr. Horvath has conducted research and lectured at Harvard University, Harvard Medical School, the University of Southern California, the University of Melbourne, and over 100+ schools in Asia/Australia. He currently serves as an honorary researcher at the University of Melbourne and St. Vincent's Hospital in Melbourne.

Dr. Horvath has published 4 books, over 30 research articles, and has been awarded the Endeavour Scholarship and numerous awards for scientific presentations. His research has been featured in countess popular publications including The New York Times, PBS, BBC, The Economist, New Scientist and ABC’s Catalyst.

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